HighlightsBusiness Development for Lawyers is a comprehensive programme that provides the insights and tools you need you ramp up your business development efforts and take your practice to the next level.
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. Programme Schedule Spring 2010
This programme is limited to 20 professionals and fills quickly. Reserve your place today!
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. A comprehensive business development programme exclusively for lawyers.
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Business development isn’t taught in school, and it doesn’t come naturally to many professionals.
You know only too well how difficult it can be to attract enough of the right kind of business. You can invest a great deal of time and effort but not get the results you’re after.
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That’s why we created Business Development for Lawyers.
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It’s a comprehensive programme that will focus your efforts on landing the kind of rewarding and profitable projects you want. 3 components combine to make this an extremely effective programme…
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. Before the workshop…We’ll provide you with a set of questions than will help you evaluate your market, your relationships with clients, your service offering and new business objectives. By investing just a couple of hours to prepare for the workshop, you’ll uncover information that will have a direct bearing on your ability to build and successfully implement your own business development plan. The 2-day workshop.At its core is a 2-day workshop – educational, practical and focused. You’ll be led through a tried and proven process featuring group discussion and breakout sessions to help you evaluate your options and build a personal plan of action that you can begin implementing the moment you get back to your office. Your plan will be designed to deliver the results you’re after in the time you’re prepared to commit to business development. You’ll consider the three fundamental ingredients that will ensure your plan’s success…and plan to avoid pitfalls that can derail any business development plan. Most importantly, the plan will be uniquely yours. This is not a one-size-fits-all program. You’ll leave the workshop with a step-by-step action plan that will lay the groundwork for a thriving practice that generates an ongoing stream of profitable new clients. Following the workshop...You will have access to four bi-weekly webinars in which we’ll present new ideas and suggestions, deal with issues and stumbling blocks and answer any questions you might have. You'll have the opportunity to hear what’s working, and what’s not, from other professionals who are actively engaged in implementing their own business development plan. |
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What you will cover in this intensive 2-day workshop.
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Seeing your practice through the eyes of clients and prospects. Understanding your market and how it impacts your ability to develop new business. Markets are constantly changing. Competitors come and go. Demand can be very volatile. In this segment you will consider the trends that are shaping the market for your services and assess their likely impact on your business development efforts. Identifying the issues that will make or break your plan.The effectiveness of your plan demands a realistic understanding of mission-critical issues – the big ones that will work for or against you. In this segment you will identify issues that you can’t afford to overlook. Zeroing in on high-value markets and services. Some clients are wonderful to work with. Others are not. Some are very profitable; others much less so. Similarly, some services are more profitable or easier to sell than others. In this segment you will identify the target markets and services that offer the greatest opportunity. |
Creating a value proposition that prospects can’t ignore. Prospective clients need a clear idea of what you can do for them – that others cannot. Your value proposition is a statement of benefits that connect with clients on an emotional level, and differentiate you from your competitors. Establishing objectives to focus your efforts. If you don’t know where you’re heading it won’t much matter which route you take to get there. In this session you will establish objectives that will guide the plan you make, and enable you to assess how well your business development efforts are working. Creating compelling messages that cut through the clutter and effectively position your practice. Messages help differentiate your practice, and shape what prospects think of you. Savvy marketers know that leaving messaging to chance is not an option. In this session you’ll learn how to craft compelling messages that resonate with prospects and help position you as their number one choice. |
Developing a presentation that gets the attention you need. If Shakespeare were advising you on business development he might say, “For the presentation oft proclaims the professional.” How you present yourself and your practice can have a dramatic impact on your success. In this session you will focus on ensuring that your presentation resonates with your target audience, and helps you stand out from the pack. Building a task-oriented plan that you can begin implementing the moment you return to the office. For busy professionals, time is money. That’s why you need a plan that you can implement within the time you can devote to business development. And within the budget you set. Scheduled for day two, this segment ties together all the work you’ve done to identify issues, opportunities, messages and what makes you different. Dealing with reality. What do you do when you find your day hijacked by day-to-day business matters? Carving out the time to work on your business development plan is essential, and the focus of this segment. |
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. 10 ways you will benefit from Business Development for Lawyers!
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. Who should attend.
. . If you are…
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Your Programme Leaders
Johanna HoffmannJohanna has more than 20 years experience working with and managing professional and creative service firms. During this time she has launched companies, divisions, programs and brands, and established and managed operational, people and marketing systems. Her career success is based on her creativity and ability to develop innovative and highly effective methods for communicating new ideas and concepts to the broad market. As Oomph CEO, Johanna has spearheaded the development of an innovative curriculum of practice management workshops for professionals. Oomph programs are accredited for continuing education by leading professional and regulatory organizations. .
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Chris WardChris has an undergraduate degree in economics and an MBA from the Rotman School of Management at the University of Toronto. He has held senior positions in manufacturing, distribution and service businesses. Through firsthand experience with an iconic retailer and Canada’s largest management consulting firm, he learned the fundamentals of customer satisfaction and branding, and what it takes to build a successful professional practice. As founder and CEO of Riverhorse Brand Advisors Chris helps develop effective business development strategies for professional service providers as well as many for and not-for-profit business organizations. .
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Register now for Business Development for Lawyers
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. Program Session Dates and Locations:The two-day in-person interactive workshops will take place in:
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. Register by June 7 and save $250! Early bird price is $1245 + GST
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Please note that payment must be received prior to June 9, 2010.
Cancellation: Please note that non-attendance at the course does not entitle the registrant to a refund. In the event that a registrant becomes unable to attend following the deadline for cancellation, a substitute attendee may be delegated. Please notify Oomph Group Inc. of any changes as soon as possible. Oomph Group Inc. assumes no liability for changes in program content or speakers. A full refund of the attendance fee will be provided upon cancellation in writing received prior to June 9, 2010. No refunds will be issued after this date. Please note that a 15% service charge will be held in case of a cancellation.
Discounts: Oomph Group Inc. offers special team discounts. Groups of 3 or more from the same organization receive a 10% discount.
