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The Scoop on Social MediaThe use and acceptance of blogs and social media have completely changed the marketing landscape. Jon Packer, of Toronto public relations firm Idea Workshop explains how they are incorporating social media into marketing campaigns. |
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From the Horse's Mouth
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Guest Bloggers
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How to Leverage the #1 Business Development ToolAs a professional service provider, you understand the importance of finding a steady stream of clients. You’ve probably tried many marketing strategies – paying for expensive advertising, spending months developing a website and... |
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Effective Marketing NOW!For some, stepping up traditional marketing activities will suffice, but many firms are now grappling with marketplace changes that require a completely different approach to business development and marketing. |
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PR 101For professionals who render complex, knowledge-based services, PR is a particularly effective tool for demonstrating expertise, showcasing work and facilitating relationships with clients, employees and the community at large. |
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The top 10 ways buyers find professionals service providersA recent report has identified the top 10 ways buyers find professional service providers. The report, conducted by RainToday.com, is based on interviews with 200 buyers of different areas. Read more... |
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Making the Most of Your Website
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Integrating All Your Marketing Activities1-Reposition your website: the website is now the hub around which all of a company’s marketing, communications and sales activities revolve. If you’re not using your site on an ongoing basis to communicate with clients... |
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InfusionsoftInfusionsoft is a web-based Customer Relation Management targeting small companies. |
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SalestrakrSalestrakr is a contact management application and CRM. Its cost allows small and medium size businesses to use an effective web-based service. |
