Making the Most of Your Website

Making the Most of Your Website Investment - Session 1:

In the past couple of years websites have evolved from static brochures to dynamic tools at the centre of a company’s sales and marketing universe. Content management systems make it easy for anyone to add new information and help make the site more visible on the WWW.

If you aren’t getting the most out of your website or still need to get one up and running, this workshop is for you! You will learn:

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You Will Learn

• Why a website is now the most important sales, marketing and PR tool;
• Options for dealing with a static or out-of-date website;
• Systems that allow you to get an inexpensive site up-and-running in one day;
• How to choose a website content management system;
• Why you must update your website regularly;
• How to create a content strategy for your website that is a true reflection of your brand and services;
• How to create, publish and maintain a blog;
• Search Engine Optimization 101 and how to set a site up so it's 'optimized' and Google and other search engines can find you;
• Other strategies for driving traffic to your website;
• Website Dos and Don’ts
  • Bonus chapter: How to register a domain so your e-mail address is name@yourfirm.com instead of a generic address [@hotmail.com or @sympatico.ca] and and set up an effective website and e-mail hosting system;

Special Offer

Attendees of 'Making the Most of Your Website Investment' will receive 20% off the first year's fee of a Your Web Department web site - a value of $100

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The fee for a single session is $250 + GST and $400 for participants who attend both sessions.

Date & Location:

• Fall 2010 dates coming soo

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Registration fee includes:

• Light lunch & break refreshments
• The workshop[s]
• Program manuals
• Special 20% discount off of a Your Web Department website

The Most Effective Marketing Tactic - Session 2

Economic shifts and the Internet have radically changed how people communicate, research and purchase professional services. While some marketing tactics are still effective, others need adjusting to new market realities, channels and opportunities. Have you adapted your approach or are you still trying to get by with the same old same old…?

You Will Learn How to:

• Identify the most effective marketing activities now for your type and size of practice;
• Adjust your current tactics to new market realities and technologies;
• Create an overall plan that ties in all your marketing tactics and activities;
• Improve your networking skills and learn how to network online;
• Procure more referrals from clients, colleagues, friends and family members; 
• Design a public speaking plan, select target markets, topics and formats and procure speaking engagements; 
• Conduct social media PR campaigns that take your message directly to target markets and blogs in addition to media;
• Select the social media networks and activities that will support your business and learn how to create a plan for using Facebook, LinkedIn, Twitter and other platforms;
• Create and implement a direct mail plan: create a list of targets, select database and e-mail marketing programs; establish a schedule; direct marketing dos and don’ts;
  • Bonus chapter: The six steps needed to create a marketing and brand positioning strategy
• Continuing Education Accreditation: This program is eligible for 0.4 OAA and ARIDO self-directed CEUs

Who Should Attend:

• Sole practitioners and firm owners, principals or partners who wish to:
  
  • launch a website
  • retool their existing website so it's easy and fast to update

• Sole practitioners and owners, principals, or partners in small, medium or large firms looking for ideas and tactics to promote their firm and grow the practice

• Practice and marketing associates who are looking to enhance their management and marketing skills

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Accreditation

• Session 1 - The Most Effective Marketing Tactics is eligible for 0.4 self-directed CEU credits for ARIDO and OAA members.

• Session 2 - Making the Most of Your Website is  eligible for 0.4 self-directed CEU points for ARIDO and OAA members