Marketing Your Firm

Are you looking to market your firm proactively but aren't sure what to do?

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Marketing Your Firm

With a strategy to market your firm, you can grow the practice, adapt to economic, professional and market changes, and you can position your firm for succession. Without a plan you’re vulnerable to boom-bust cycles and you could miss out on promotional opportunities or run out of work.

Marketing Your Firm is a dynamic, four-hour workshop that shows how to design and implement a marketing strategy in a straightforward and practical manner. Learn how to position your firm and market strategically to stay apace with change.

You will learn:

  • Set marketing goals and objectives
  • Target markets
  • Determine market viability or demand for new services through market research
  • Conduct a SWOT assessment
  • Develop a brand positioning for your firm
  • Create a marketing budget and schedule
  • Determine which promotional activities to engage in
  • Determine which marketing materials and systems are needed to implement your marketing strategy
  • Adapt your marketing strategy and activities to cope with the economic downtur

 

Who Should Attend:

  • Owners, principals, or partners in firms looking to grow the practice or beginning to plan for succession
  • Senior associates looking to enhance their management skills
  • Marketing Associates at professional firms
  • Bay Street, Suite 1600, Toronto

Schedule & Location:

Check back for Fall 2010 dates

Registration Fee:

  • $250 Cdn + GST
  • Includes detailed workshop manual

Please ask us about our group rates

For program Terms and Conditions click here

Quotes

"As professionals we can't ignore the changes in the marketplace and the necessity to keep up; this course is an excellent vehicle for learning the key aspects of marketing and self-promotion. It’s an excellent synopsis of what some courses spend months teaching and the accompanying manual was also very professional, succinct and instructive.”

Senior Associate,
Toronto Architecture Firm


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