To deliver strategic brand positioning and BD plans along with inventive tactics and executions, Oomph has gathered a team with deep experience marketing and selling a broad range of professional services, coupled with senior advertising and marketing talent and creativity.
Oomph’s professional services leaders belong to the first generation of business support managers at global architecture, engineering and specialty design firms, at the accounting Big Four, and at Bay Street law firms, where they dealt with globalization, supply chain and digital disruptions, and where they established foundational marketing and BD systems.
The creative team come from global advertising leaders, consumer goods companies and are renowned artists. Their portfolio includes creative and marketing campaigns for Absolut Vodka, American Express, Brita, Campbell’s, Coca-Cola, Ford, Hard Rock Café, Hydro-Quebec, Lexus, M&M/Mars, Novartis, President’s Choice, Reebok, Samsung, SodaStream, Toyota, Uncle Ben’s, Volkswagen, Walt Disney, Western Union, Xerox and Zellers.
Johanna Hoffmann
A creative marketing and business development leader, Johanna is known for her ability to integrate inventive marketing tactics with business development strategies to drive results for AEC firms and organizations.
She has held executive marketing and business development positions with global leaders B+H Architects, Forrec Inc. and Stantec Inc., where she established global marketing and BD infrastructures, devised BD strategies to meet target KPIs and revenue targets, and led successful market entries into Asia, the Americas and the Middle East.
Prior to working client-side, Johanna led Buzz Marketing & Public Relations, delivering strategic communications, media and community relations, promotions, special event management and sponsorship development services for design firms and organizations [IIDEX/ARIDO, The Financial Post/DX Design Effectiveness Awards, burdifilek, Cecconi Simone, Gluckstein Design Planning, Levitt Goodman Architects, Watt Design Group, and Zeidler Roberts Partnership], and for global consumer brands and organizations [Absolut Vodka, Coca Cola/Minute Maid Canada, Hard Rock Café, M&M/Mars USA, Martha Stewart Living Omnimedia, Zellers Inc., Corus Entertainment, Telemedia, The Canadian Booksellers Association and The Canadian Cancer Society].
A passionate volunteer, she was a Public Art Commissioner for the City of Toronto and the Chair of the Red Ribbon Campaign. She has served on the Boards of Directors of Canada’s Ballet Jörgen, Arts Toronto/the Arts Foundation of Greater Toronto, Tapestry NewOperaWorks and Fife House Foundation.
Rick Duncan
Before the typing, designing and creating can begin, a brand’s place in the market must first be imagined. To create this brand positioning, one starts with all product information available, sizes, ingredients, benefits, features, manufacturing process, and more; then several helpings of target audience insights are required, demographics, psychographics, competitive intelligence, purchase propensity (yes, that’s a thing!) and so on. information get added to the trove. And that’s just for starters. If that leaves you wondering where you’d even begin… don’t worry, we have a Rick
Our passionate ‘brand fixer’, Rick is a senior marketing communications leader who’s in his element launching, positioning, repositioning and strategizing brands. He honed his talent leading accounts at global giant Young and Rubicam, and Canadian icon Bensimon Byrne. Working client side he led Meridian Credit Union and launched Samsung in Canada. His work has included above and below the line marketing, TV, radio, web, social, print, outdoor and in-store marketing. Clients that have included Uncle Ben’s, Brita, Western Union, President’s Choice, Ford and Novell, among a healthy list of other global and local brands.
David Lasker
David’s extensive media relations and expertise in writing and photography help ensure effective PR campaigns and strong results for clients in the A&D community, whose work he has placed in over 100 periodicals, from Architectural Digest to Zoomer. He has held key roles at major design publications in Canada and the United States, including The Globe and Mail’s founding Fashion and Design Editor, Editor‐in‐Chief of Canadian Interiors, design columnist for The Los Angeles Times, Canadian correspondent for Interior Design and OfficeInsight, and as a member of Canadian House and Home’s editorial board.
Before starting David Lasker Communications, David was Vice President at MarketLink Communications, where his clients included Artemide, HBF, HOK, IBI Group, Nienkamper, Teknion, Sylvania, and Global Group, Canada’s largest manufacturer of office and healthcare furniture. As an architectural photographer, he has worked for high-profile firms including Johnson Chou Design, Kasian, and The Ventin Group Architects (+VG).
Gordon Grice, B.ARCH, OAA, FRAIC
Gordon is an architectural communications strategist, with a professional background that includes architectural practice, editing, writing, illustration, art direction and creative direction. Over the past 25 years, he has published over two-dozen books, 90 issues of architectural quarterlies, monographs, building profiles, editorial pieces and essays for various books and periodicals.
Gordon is a consultant to the Ontario Association of Architects insurance program, a senior advisor to the American Society of Architectural Illustrators, a Fellow of the Royal Architectural Institute of Canada and a member of the Massey College Quadrangle Society. For distinguished service to the architectural profession, he has been awarded the OAA medal of the Order of Da Vinci, and for his contribution to architectural illustration, a Lifetime Achievement Award from the American Society of Architectural Illustrators.
Brad Myers
Having served as creative director at big brand, retail, direct response and interactive agencies, run his own successful creative agency and now as a consultant, Brad has worked on an extraordinary mix of products, services and brands in virtually every medium.
His work on clients like Campbell’s, Volkswagen, American Express, Christie Brown (Nabisco), Coca-Cola, and Malibu Rum has been recognized by The London International Advertising Awards, Communications Arts, The New York Festival, The Marketing Awards, The Billies, The TVBs…
Brad has carried business cards from Ogilvy & Mather, McCann-Erickson, Campbell Ewald, Leo Burnett, Doner Advertising and Cossette Communications (twice!)!
Federico Rodriguez Morice
With branding and communication so significantly influenced by what you ‘see’, Federico has honed the ability to create extraordinary, powerful visual communications that speaks even before one reads any copy.
As creative director, art director and designer, Federico wields shaman-like power over pixels, fonts, hues, and space that magnify his strategic and conceptual ‘formidable’. And it all adds up to work… that works hard.
A seasoned industrial engineer and graphic designer, Federico possesses a unique fusion of technical expertise and creative flair and is renowned for seamlessly integrating technical expertise with artistic innovation, breathing new life into established brands and creating compelling identities for emerging ones. With over a decade of experience, he has specialized in visual communication solutions and left a mark across diverse platforms, including brand identity, print, packaging, environmental, and digital media. His journey exemplifies the power of synergy between design and functionality, showcasing the transformative impact of an artistic approach in the ever-evolving landscape of brands.
Greg Tavitian
As a seasoned business development and sales professional, Greg has more than 20+ years building and leading relationship and business development activities at Big 4 accounting leaders PWC, Deloitte, EY and KPMG. With a focus on strategic account management of national/global tier 1 accounts, he specializes in pursuit life-cycle management on large complex proposals, on pricing strategies, and on oral presentations. An unwavering champion of innovation, big ideas and creativity in business development, his unique, three-pronged approach is sought after by professionals who looking for superior returns on their BD investment.
Susie Macrae
Susie is a Marketing Executive with over 20 years’ experience in transitioning opportunities into actionable plans that deliver results. Her unique blend of creative strategy and executional excellence has helped to drive growth at businesses ranging from start-ups to Fortune 500 corporations.
Throughout her career, working for global brands like Walt Disney, Reebok and SodaStream, she honed a vast skill set that spans the entire marketing spectrum. Her POD? She gets things done! Most recently, Susie has been consulting for smaller start-ups across multiple verticals; helping to launch products, grow brands, and develop effective digital marketing strategies that have delivered her clients success in their respective markets.