GETTING THE WORD OUT - TO THE WHOLE WORLD
A GLOBAL PR CAMPAING PROMOTES THE ADAPTIVE REUSE OF THE NIAGARA PARKS POWER STATION BY +VG ARCHITECTS
Just as Niagara Falls is Canada’s signature, globally recognized natural attraction, the 587-foot-long Niagara Parks Power Station (NPPS) symbolizes Canada’s contribution to the modern industrial era. Constructed between 1901 and 1905, the NPPS occupies a unique position in the history of the electrical and industrial revolutions, for it is here that George Westinghouse and his business partner Nikola Tesla used their generators and alternating current (AC) to supply electricity on an unprecedented scale. Financed by J.P. Morgan and other business titans who recognized the transformational impact of this power station, NPPS became the global model for the fledgling hydroelectric power industry.
+VG was Architect of Record and contract administrator on the project. Having written the Strategic Conservation Plan for Queen Victoria Park, the district that includes the NPPS and its two sister decommissioned power stations, +VG tackled the key design elements of the station’s adaptive reuse, a challenge that required strict adherence to Ontario’s building code and safety regulations, while preserving the building’s historical integrity and as much as possible of the public’s view of the powerhouse’s original operation areas and equipment. “Because of the powerhouse’s excellent condition, we focused our approach on stabilized conservation, instead of restoration or renovation, treating the building’s cumulative history and all its layers as a living document,” said Mr. Sapounzi.
Global PR strategy
Production of media kit materials
Selective media pitches
Project undertaken in joint venture with David Lasker Communications.
