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The Oomph Interview, Practice Advice, Business Development Johanna Hoffmann 2025-12-28 The Oomph Interview, Practice Advice, Business Development Johanna Hoffmann 2025-12-28 From Technical to Tactical — What It Really Takes to Build Business in Architecture & Engineering Firms Read More
The Oomph Interview, Practice Advice, Marketing Strategy Johanna Hoffmann 2025-12-24 The Oomph Interview, Practice Advice, Marketing Strategy Johanna Hoffmann 2025-12-24 What AEC Marketing & Practice Management Leaders Told Us in 2025 Read More
Practice Advice, The Oomph Interview, Industry Trends Johanna Hoffmann 2025-12-22 Practice Advice, The Oomph Interview, Industry Trends Johanna Hoffmann 2025-12-22 What AEC Leaders told us in 2025 Read More
Practice Advice, Marketing Strategy Johanna Hoffmann 2025-12-15 Practice Advice, Marketing Strategy Johanna Hoffmann 2025-12-15 How AEC Leaders Can Navigate the Biggest Disruption in a Generation(Thoughts from my recent conversation with Design Tennis) Read More
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The Oomph Interview, Practice Advice, Strategic Planning, Marketing Strategy Johanna Hoffmann 2025-11-01 The Oomph Interview, Practice Advice, Strategic Planning, Marketing Strategy Johanna Hoffmann 2025-11-01 Planning with Purpose: Inside Kendra de Vries-Mulhern’s Strategic Approach to Marketing Read More
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-10-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-10-20 From Paper to Performance: Building a 2026 Plan That Works Read More
Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-10-10 Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-10-10 Budgeting for 2026 — Fund the Work That Matters Read More
The Oomph Interview, Succession Planning, Practice Advice Johanna Hoffmann 2025-10-03 The Oomph Interview, Succession Planning, Practice Advice Johanna Hoffmann 2025-10-03 Designing Succession: Culture, Strategy, Growth Read More
Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-09-22 Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-09-22 Getting Practical for 2026: How to Choose Your Marketing & BD Strategy and Tactics Read More
Marketing Strategy, Practice Advice, Strategic Planning Johanna Hoffmann 2025-09-10 Marketing Strategy, Practice Advice, Strategic Planning Johanna Hoffmann 2025-09-10 What to review before you plan your 2026 marketing & BD strategy Read More
The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01 The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01 Navigating the Inevitable — Ruth Silver on Leading Through Change Read More
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20 Planning Season Is Here: The Framework to Build Your AEC Firm’s 2026 Strategy Read More
Marketing Strategy, Disruption Johanna Hoffmann 2025-08-12 Marketing Strategy, Disruption Johanna Hoffmann 2025-08-12 Reinvention, Not Tinkering: What Jaguar’s Bold Big Bang Move Can Teach AEC Firm Leaders Read More
The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04 The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04 A New bluprnt for A&E Firm Success Read More
Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29 Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29 Six Disruptions Redefining the Business of Design Read More
Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08 Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08 Resilient by Design: A Playbook for Thriving Through AEC Disruption and Building a Sustainable Firm Read More
Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24 Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24 How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms Read More
Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-06-10 Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-06-10 The Business of Design Is Being Redefined: Six Disruptions AEC Firms Can’t Ignore—And What to Do About Them Read More
