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The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01 The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01 Navigating the Inevitable — Ruth Silver on Leading Through Change Read More
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20 Planning Season Is Here: The Framework to Build Your AEC Firm’s 2026 Strategy Read More
Marketing Strategy, Disruption Johanna Hoffmann 2025-08-12 Marketing Strategy, Disruption Johanna Hoffmann 2025-08-12 Reinvention, Not Tinkering: What Jaguar’s Bold Big Bang Move Can Teach AEC Firm Leaders Read More
The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04 The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04 A New bluprnt for A&E Firm Success Read More
Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29 Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29 Six Disruptions Redefining the Business of Design Read More
Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08 Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08 Resilient by Design: A Playbook for Thriving Through AEC Disruption and Building a Sustainable Firm Read More
Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24 Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24 How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms Read More
Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-06-10 Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-06-10 The Business of Design Is Being Redefined: Six Disruptions AEC Firms Can’t Ignore—And What to Do About Them Read More
The Oomph Interview, Practice Advice Johanna Hoffmann 2025-05-29 The Oomph Interview, Practice Advice Johanna Hoffmann 2025-05-29 From Behind-the-Scenes to the Architecture C-Suite From Behind-the-Scenes to the Architecture C-Suite Read More
Disruption, Industry Trends Johanna Hoffmann 2025-05-06 Disruption, Industry Trends Johanna Hoffmann 2025-05-06 Architecture in the Age of Acceleration: Oomph Mentioned in Canadian Architect Read More
Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16 Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16 Why Marketing in AEC Isn’t Just Proposals Anymore Read More
Life at Oomph, Marketing Strategy Johanna Hoffmann 2025-03-19 Life at Oomph, Marketing Strategy Johanna Hoffmann 2025-03-19 Been there, marketed that…. tales from life on the business side of design Read More
Disruption, Industry Trends Johanna Hoffmann 2025-03-11 Disruption, Industry Trends Johanna Hoffmann 2025-03-11 Under construction! Read More
Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-02-26 Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-02-26 $50 billion and counting—AEC’s ConTech revolution is here. Read More
Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25 Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25 Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future Read More
Disruption, Industry Trends Johanna Hoffmann 2025-01-27 Disruption, Industry Trends Johanna Hoffmann 2025-01-27 Racing to keep up… Read More
Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14 Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14 Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms Read More
Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14 Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14 Disruption is affecting demand for design and construction services Read More
Disruption, Industry Trends, Life at Oomph Johanna Hoffmann 2025-01-05 Disruption, Industry Trends, Life at Oomph Johanna Hoffmann 2025-01-05 I’ve seen this movie before, and I know how it ends. Read More
Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03 Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03 Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies Read More