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Marketing, public relations and business development for architecture, engineering and construction firms
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Navigating the Inevitable — Ruth Silver on Leading Through Change 
The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01 The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01

Navigating the Inevitable — Ruth Silver on Leading Through Change 

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Planning Season Is Here: The Framework to Build Your AEC Firm’s 2026 Strategy 
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20

Planning Season Is Here: The Framework to Build Your AEC Firm’s 2026 Strategy 

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Reinvention, Not Tinkering: What Jaguar’s Bold Big Bang Move Can Teach AEC Firm Leaders 
Marketing Strategy, Disruption Johanna Hoffmann 2025-08-12 Marketing Strategy, Disruption Johanna Hoffmann 2025-08-12

Reinvention, Not Tinkering: What Jaguar’s Bold Big Bang Move Can Teach AEC Firm Leaders 

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A New bluprnt for A&E Firm Success
The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04 The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04

A New bluprnt for A&E Firm Success

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Six Disruptions Redefining the Business of Design
Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29 Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29

Six Disruptions Redefining the Business of Design

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Resilient by Design: A Playbook for Thriving Through AEC Disruption and Building a Sustainable Firm
Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08 Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08

Resilient by Design: A Playbook for Thriving Through AEC Disruption and Building a Sustainable Firm

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How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms
Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24 Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24

How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms

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The Business of Design Is Being Redefined: Six Disruptions AEC Firms Can’t Ignore—And What to Do About Them
Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-06-10 Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-06-10

The Business of Design Is Being Redefined: Six Disruptions AEC Firms Can’t Ignore—And What to Do About Them

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From Behind-the-Scenes to the Architecture C-Suite 
The Oomph Interview, Practice Advice Johanna Hoffmann 2025-05-29 The Oomph Interview, Practice Advice Johanna Hoffmann 2025-05-29

From Behind-the-Scenes to the Architecture C-Suite 

From Behind-the-Scenes to the Architecture C-Suite

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Architecture in the Age of Acceleration: Oomph Mentioned in Canadian Architect
Disruption, Industry Trends Johanna Hoffmann 2025-05-06 Disruption, Industry Trends Johanna Hoffmann 2025-05-06

Architecture in the Age of Acceleration: Oomph Mentioned in Canadian Architect

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Why Marketing in AEC Isn’t Just Proposals Anymore 
Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16 Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16

Why Marketing in AEC Isn’t Just Proposals Anymore 

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Been there, marketed that…. tales from life on the business side of design 
Life at Oomph, Marketing Strategy Johanna Hoffmann 2025-03-19 Life at Oomph, Marketing Strategy Johanna Hoffmann 2025-03-19

Been there, marketed that…. tales from life on the business side of design 

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Under construction!
Disruption, Industry Trends Johanna Hoffmann 2025-03-11 Disruption, Industry Trends Johanna Hoffmann 2025-03-11

Under construction!

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$50 billion and counting—AEC’s ConTech revolution is here.
Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-02-26 Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-02-26

$50 billion and counting—AEC’s ConTech revolution is here.

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Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future
Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25 Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25

Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future

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Racing to keep up…
Disruption, Industry Trends Johanna Hoffmann 2025-01-27 Disruption, Industry Trends Johanna Hoffmann 2025-01-27

Racing to keep up…

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Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms
Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14 Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14

Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms

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Disruption is affecting demand for design and construction services
Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14 Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14

Disruption is affecting demand for design and construction services

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I’ve seen this movie before, and I know how it ends.
Disruption, Industry Trends, Life at Oomph Johanna Hoffmann 2025-01-05 Disruption, Industry Trends, Life at Oomph Johanna Hoffmann 2025-01-05

I’ve seen this movie before, and I know how it ends.

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Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies
Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03 Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03

Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies

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