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Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2026-03-23 Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2026-03-23 Never mind AI — the real trend about to reshape the AEC market is in-person Read More
Business Development, Conferences, Practice Advice Johanna Hoffmann 2026-03-11 Business Development, Conferences, Practice Advice Johanna Hoffmann 2026-03-11 Where and How Firms Choose to Show Up Read More
Practice Advice, Business Development, The Oomph Interview Johanna Hoffmann 2026-03-02 Practice Advice, Business Development, The Oomph Interview Johanna Hoffmann 2026-03-02 The Website as a Selling Tool Read More
Practice Advice, Business Development, Marketing Tactics Johanna Hoffmann 2026-02-18 Practice Advice, Business Development, Marketing Tactics Johanna Hoffmann 2026-02-18 Why “Launch and Leave” Is a Mistake Read More
Practice Advice, Business Development Johanna Hoffmann 2026-02-13 Practice Advice, Business Development Johanna Hoffmann 2026-02-13 The Proposal Setup Nobody Talks About — But Everyone Should Read More
Public Relations, Oomph in the News! Johanna Hoffmann 2026-02-08 Public Relations, Oomph in the News! Johanna Hoffmann 2026-02-08 Oomph Editorial in Canadian Interiors: How Design Firms Are Really Being Chosen Now — and What That Means for 2026 Read More
The Oomph Interview, Business Development Johanna Hoffmann 2026-02-02 The Oomph Interview, Business Development Johanna Hoffmann 2026-02-02 Proposals: the Good, the Bad, and the Ugly Read More
Business Development, Marketing Strategy, Practice Advice Johanna Hoffmann 2026-01-25 Business Development, Marketing Strategy, Practice Advice Johanna Hoffmann 2026-01-25 The Cost of Asking Proposals to Carry Growth Alone Read More
Business Development, Practice Advice, Marketing Strategy Johanna Hoffmann 2026-01-19 Business Development, Practice Advice, Marketing Strategy Johanna Hoffmann 2026-01-19 Proposals Are the Engine — Not the Entire System Read More
Practice Advice, Disruption, Ideas Johanna Hoffmann 2026-01-12 Practice Advice, Disruption, Ideas Johanna Hoffmann 2026-01-12 Resilience by Design: Navigating Change in the AEC Industry: Oomph on the Kynective Media podcast Read More
The Oomph Interview, Practice Advice, Business Development Johanna Hoffmann 2025-12-28 The Oomph Interview, Practice Advice, Business Development Johanna Hoffmann 2025-12-28 From Technical to Tactical — What It Really Takes to Build Business in Architecture & Engineering Firms Read More
Business Development, Practice Advice Johanna Hoffmann 2025-12-26 Business Development, Practice Advice Johanna Hoffmann 2025-12-26 How Professional Value Becomes Work: The Business Development Continuum Read More
Business Development, Practice Advice, Ideas Johanna Hoffmann 2025-12-22 Business Development, Practice Advice, Ideas Johanna Hoffmann 2025-12-22 Why Design Excellence Is Not Enough (and Never Really Was) Read More
The Oomph Interview, Practice Advice, Marketing Strategy Johanna Hoffmann 2025-12-15 The Oomph Interview, Practice Advice, Marketing Strategy Johanna Hoffmann 2025-12-15 What AEC Marketing & Practice Management Leaders Told Us in 2025 Read More
Practice Advice, The Oomph Interview Johanna Hoffmann 2025-12-11 Practice Advice, The Oomph Interview Johanna Hoffmann 2025-12-11 What AEC Leaders told us in 2025 Read More
Practice Advice, Industry Trends, Disruption Johanna Hoffmann 2025-12-08 Practice Advice, Industry Trends, Disruption Johanna Hoffmann 2025-12-08 How AEC Leaders Can Navigate the Biggest Disruption in a Generation(Thoughts from my recent conversation with Design Tennis) Read More
Strategic Planning, Marketing Strategy, Framework Johanna Hoffmann 2025-12-01 Strategic Planning, Marketing Strategy, Framework Johanna Hoffmann 2025-12-01 Introducing Oomph’s 2026 Planning Framework Read More
Practice Advice, Industry Trends, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-11-10 Practice Advice, Industry Trends, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-11-10 2025 Year in Review: Disruption, Adaptation, and the Planning Systems That Will Shape AEC Firms in 2026 Read More
The Oomph Interview, Practice Advice, Strategic Planning, Marketing Strategy Johanna Hoffmann 2025-11-01 The Oomph Interview, Practice Advice, Strategic Planning, Marketing Strategy Johanna Hoffmann 2025-11-01 Planning with Purpose: Inside Kendra de Vries-Mulhern’s Strategic Approach to Marketing Read More
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-10-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-10-20 From Paper to Performance: Building a 2026 Plan That Works Read More
