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Marketing, public relations and business development for architecture, engineering and construction firms
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Work
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About
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Home
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From Behind-the-Scenes to the Architecture C-Suite 
The Oomph Interview, Practice Advice Johanna Hoffmann 2025-06-17 The Oomph Interview, Practice Advice Johanna Hoffmann 2025-06-17

From Behind-the-Scenes to the Architecture C-Suite 

From Behind-the-Scenes to the Architecture C-Suite

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Architecture in the Age of Acceleration: Oomph Mentioned in Canadian Architect
Disruption, Industry Trends Johanna Hoffmann 2025-05-14 Disruption, Industry Trends Johanna Hoffmann 2025-05-14

Architecture in the Age of Acceleration: Oomph Mentioned in Canadian Architect

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Why Marketing in AEC Isn’t Just Proposals Anymore 
Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16 Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16

Why Marketing in AEC Isn’t Just Proposals Anymore 

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Been there, marketed that…. tales from life on the business side of design 
Life at Oomph, Marketing Strategy Johanna Hoffmann 2025-03-19 Life at Oomph, Marketing Strategy Johanna Hoffmann 2025-03-19

Been there, marketed that…. tales from life on the business side of design 

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Under construction!
Disruption, Industry Trends Johanna Hoffmann 2025-03-11 Disruption, Industry Trends Johanna Hoffmann 2025-03-11

Under construction!

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$50 billion and counting—AEC’s ConTech revolution is here.
Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-02-26 Disruption, Industry Trends, Ideas Johanna Hoffmann 2025-02-26

$50 billion and counting—AEC’s ConTech revolution is here.

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Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future
Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25 Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25

Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future

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Racing to keep up…
Disruption, Industry Trends Johanna Hoffmann 2025-01-27 Disruption, Industry Trends Johanna Hoffmann 2025-01-27

Racing to keep up…

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Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms
Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14 Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14

Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms

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Disruption is affecting demand for design and construction services
Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14 Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14

Disruption is affecting demand for design and construction services

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I’ve seen this movie before, and I know how it ends.
Disruption, Industry Trends, Life at Oomph Johanna Hoffmann 2025-01-05 Disruption, Industry Trends, Life at Oomph Johanna Hoffmann 2025-01-05

I’ve seen this movie before, and I know how it ends.

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Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies
Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03 Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03

Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies

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The four phases of strategic planning
Strategic Planning, Strategy, Practice Advice Johanna Hoffmann 2024-11-15 Strategic Planning, Strategy, Practice Advice Johanna Hoffmann 2024-11-15

The four phases of strategic planning

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Having a vision and a growth plan for your firm matters more than ever before
Strategic Planning, Practice Advice Johanna Hoffmann 2024-11-05 Strategic Planning, Practice Advice Johanna Hoffmann 2024-11-05

Having a vision and a growth plan for your firm matters more than ever before

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At Oomph we are biased, really, really biased: we believe our clients are simply the best, the smartest, the most talented.
Client Work Johanna Hoffmann 2024-10-30 Client Work Johanna Hoffmann 2024-10-30

At Oomph we are biased, really, really biased: we believe our clients are simply the best, the smartest, the most talented.

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Oomph partners with WORKBENCH to launch a strategic planning program to help architects, engineers and interior designers manage a rapidly changing practice environment
Strategic Planning, Strategy Johanna Hoffmann 2024-10-23 Strategic Planning, Strategy Johanna Hoffmann 2024-10-23

Oomph partners with WORKBENCH to launch a strategic planning program to help architects, engineers and interior designers manage a rapidly changing practice environment

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The ground is shifting for design and construction firms
Ideas, Industry Trends, Strategy, Disruption Johanna Hoffmann 2024-08-14 Ideas, Industry Trends, Strategy, Disruption Johanna Hoffmann 2024-08-14

The ground is shifting for design and construction firms

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Oomph Featured in the Lightyear blog
Public Relations Johanna Hoffmann 2024-03-15 Public Relations Johanna Hoffmann 2024-03-15

Oomph Featured in the Lightyear blog

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Oomph in DesignRush!
Public Relations Johanna Hoffmann 2022-11-08 Public Relations Johanna Hoffmann 2022-11-08

Oomph in DesignRush!

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+VG Architects' adaptive reuse of the Niagara Parks Power Station on the cover of the September 2022 Retrofit Magazine.
Client Work, Clients in the News, Public Relations Johanna Hoffmann 2022-09-07 Client Work, Clients in the News, Public Relations Johanna Hoffmann 2022-09-07

+VG Architects' adaptive reuse of the Niagara Parks Power Station on the cover of the September 2022 Retrofit Magazine.

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