LAYING THE FOUNDATION

GETTING AN INNOVATIVE PRODUCT MANUFACTURER OFF THE GROUND CORPORATION | UNITIWALL CORPORATION

• Brand positioning, brand key messages, website copy

• Marketing plan and budget

• Design of graphic standards, templates, graphic applications, marketing collaterals

• Website: design direction, layout, copy, project management

• Launch PR campaign

BEYOND THE ACRONYM...

What’s in a name? In 1970, if surveyed at random, not many would have been able to name the Greek goddess of victory. Most would have drawn a blank. Few would have guessed that victory’s champion was female. And most, upon seeing her name, would assume it rhymed with bike. So... why was Nike a good name?  For every Whole Foods that communicates something, there’s a Starbucks that tells you nothing. Why Google? Sony? Ikea? Who would have had the conviction to call their fledgling computer company Apple?

All the brands mentioned above share one common element: a story. Whether it’s the fusion of three companies, or a firm aiming to brand its unique expertise as a standalone service, we create memorable brand names, that resonate and are brought to life with powerful stories and striking graphic identities.

NAMING OPTIONS EXERCISE FOR THE MERGER OF THREE ARCHITECTURE FIRMS

CLIP: NAME, BRAND ARCHITECTURE AND GRAPHIC IDENTITY FOR A NEW, VERTICALLY INTEGRATED COMPANY OFFERING RESIDENTIAL ARCHITECTURE, CONSTRUCTION, FINANCING, RELOCATION AND REAL ESTATE SERVICES.