The thrill of seeing your clients’ work on the cover of a publication never grows old… We always aim for the top and it’s great to see that we haven’t lost our touch: we’re delighted to have procured, with our partner David Lasker, the cover of the September 2022 issue of Retrofit Magazine for our clients +VG Architects’ Niagara Parks Power Station project.

There is a great deal of strategy involved in procuring top PR coverage: sometimes your project speaks for itself, but most often you have to be creative and resourceful in devising unique story angles and ideas, and in finding new and unexpected audiences for your story. And critically, understanding whom to pitch, in what sequence, and when, often means the difference between a story on page 27 and the cover. If you would like to know how best to place your work in front of the widest possible audience, give us a call!

Congratulations to our clients +VG Architects and to The Niagara Parks Commission on the opening of The Tunnel, Niagara Park's newest attraction! The Tunnel's completion is the final stage in the adaptive reuse of the Niagara Parks Power Station, into an educational and entertainment destination that brings the magic of electricity and its history alive. Plus VG Architects was the project's Architect of Record and contract administrator.

Constructed between 1901 and 1905, the NPPS occupies a unique position in the history of the electrical and industrial revolutions, for it is here that George Westinghouse and his business partner Nikola Tesla used their generators and alternating current (AC) to supply electricity on an unprecedented scale.

We are grateful to our strategic partner, David Lasker for inviting Oomph to joint venture on the PR campaign for the architectural project, providing global pitch strategy, media kit content development and media relations.

Images 1 & 7 : Johanna Hoffmann
Image 2: Image 2 shows the station on the upper right hand corner, just before the Horseshoe Fall. An elevator descends 180 feet to the tunnel that travels 2200 feet to emerge past the waterfall. The tunnel opening is visible on the lower right of the image. Image courtesy Niagara Parks Department.
Images 3, 4, 5 and 6: Courtesy David Lasker

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