Oomph presents "Marketing your Firm: Strategies for the New Year" at SMPS Ontario.
For the past decade, Oomph CEO Johanna Hoffmann has delivered workshops on design marketing across Canada and the United States - but always to owners and leaders of design firms. Presenting to fellow design marketers is a career first for Johanna and creating content for an audience of professional marketers has been a fascinating experience. We are thrilled at the opportunity and I'm really looking forward to next Tuesday, January 18!
The program focuses on the need for a comprehensive strategy that integrates marketing and business development. Deta
Marketing design services have come a long way since the early 2000s when printed brochures were the standard sales tool, public relations the most common promotional tool, and marketing teams were practically unknown. Since then, economic shocks, globalization, and the rise of publicly traded corporate super firms have intensified the competitive climate, forcing everyone to upgrade their marketing and business development practices.
Today, sophisticated websites, animated presentations, social media, public relations, and magazine-like pursuits are standard. But most firms still lack a complete marketing strategy with established activities, tactics, schedule, and budget – all linked to business development!
The AEC industry is entering a period of economic disruption, driven by digital tools and the need for faster and cheaper means of construction. Having a cohesive marketing strategy is essential to maintaining a resilient practice and sustaining growth. This session will address:
Why you need a comprehensive marketing plan.
Selling up: getting buy-in from the firm’s leadership
The importance of linking marketing with business development.
Understanding the buying journey
Selling design is about telling stories
Establishing themes and content management
Promoting the firm: tactics for establishing awareness
Promoting the firm: tactics for establishing relationships
Creating a comprehensive marketing plan, schedule, and budget
When: Tuesday, January 18, 2022, 6:00 PM - 8:00 PM EST
To register: SMPS Program