How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms
In an industry where disruption is the norm and visibility is everything, two marketing leaders are charting a new course. Laura Sears (McCallumSather) and Lindsay Cooper (Teeple Architects) share a fresh, candid take on how architecture firms can elevate marketing from behind-the-scenes support to a strategic, firm-shaping force.
This isn’t just about proposals. It’s about positioning, storytelling, talent strategy, and leading through uncertainty. Whether you're trying to earn your seat at the table or empower your marketing team, this conversation is packed with real-world insight, tactical advice, and a whole lot of inspiration.
