Introducing Oomph’s 2026 Planning Framework
A practical toolkit for AEC firms ready to plan with clarity, focus, and discipline.
Over the last three months, we’ve been walking AEC leaders through a structured approach to 2026 planning — from auditing systems and assets, to choosing meaningful priorities, to building a grounded budget, to translating everything into a calendar their teams can actually run.
Now, we’ve brought the entire sequence together in one place.
The 2026 Strategic Planning Framework is a practical, evidence-based toolkit you can use inside your own practice.
It’s the same four-phase process we use with clients across North America — designed for firms that want to move from reactive cycles to intentional, manageable, strategic growth.
A Tool Designed for How AEC Practices Actually Work
This isn’t theory. It’s built for the realities architects, engineers, and design-build firms deal with every day:
proposal peaks
BD bottlenecks
limited internal bandwidth
aging systems
unpredictable pipelines
overlapping priorities
leadership pressure for results
The framework is built to help firms navigate all of that — with structure, visibility, and momentum.
What’s Inside
The framework includes the full sequence:
Phase 1 — Inventory: A structured audit of your marketing & BD program: systems, assets, results, BD load, proposal performance, and internal bandwidth.
Phase 2 — Priorities: A method to identify what matters most next year — based on evidence, leadership goals, and realistic delivery capacity.
Phase 3 — Budget: A clear, usable budgeting model that maps dollars and hours to your 2026 priorities.
Phase 4 — Calendar & Q1 Start Programme: A process to sequence your initiatives, pace your workload, assign ownership, and build a 90-day start that actually gets the plan moving.
Plus practical checklists, examples, ranges, and templates to help you apply the material inside your own firm.
