The thrill of seeing your clients’ work on the cover of a publication never grows old… We always aim for the top and it’s great to see that we haven’t lost our touch: we’re delighted to have procured, with our partner David Lasker, the cover of the September 2022 issue of Retrofit Magazine for our clients +VG Architects’ Niagara Parks Power Station project.

There is a great deal of strategy involved in procuring top PR coverage: sometimes your project speaks for itself, but most often you have to be creative and resourceful in devising unique story angles and ideas, and in finding new and unexpected audiences for your story. And critically, understanding whom to pitch, in what sequence, and when, often means the difference between a story on page 27 and the cover. If you would like to know how best to place your work in front of the widest possible audience, give us a call!

The last year and a half, COVID-19 halted development of new projects and all networking activities. This has had a lasting impact on the way many architects find new work, as it has disturbed the flow of pursuits and referrals —the traditional sources of work for many architectural practices. And while these interruptions will pass, more change is on the horizon, as the AEC industry enters a period of economic disruption, driven by digital tools and the need for faster and cheaper means of construction. Now more than ever, having a deliberate, focused marketing and business development strategy is essential in helping maintain a resilient practice and sustain its growth.

We are delighted to be invited by the Toronto Society of Architects to lead a one hour webinar for their members, where we will discuss:

• Why a “practice programme” is important for even the smallest of firms.

• The principal elements of a marketing and business development plan.

• How to distinguish your firm from competitors.

• Tactics for enhancing awareness of your firm and generating leads for work from private [B2C], and for corporate and institutional clients [B2B].

• An effective system for responding to pursuits, and for conducting Go/No-Go and Win/Loss assessments.

• How to become more competitive and stay ahead of the game.

Attendance is free for TSA Members, and the program qualifies for CEU units.

To register:

TSA Technical Series | Building a Resilient Practice Tickets, Tue, 5 Oct 2021 at 12:00 PM | Eventbrite

Canadian Interiors interviews Johanna Hoffmann for its Bevel Podcast:

Although we have been in the COVID trenches for what seems like an incessantly long period of time, there now appears to be light at the end of this tunnel. With vaccination rates on a speedy incline and phased re-openings across the provinces, things are slowly returning to normal.

But we’re not out of the woods yet, and even when the pandemic is officially declared over its effects will be long-lasting. Canadian Interiors invited us to discuss the pandemic’s effects on design firms , and designers’ space planning, project management and procurement skills are urgently needed now.

Tune in to hear steps you can take to get your firm through the crisis by finding creative ways to generate revenue and other stop-gap solutions that while not necessarily permanent, will help you not only stay on your feet but continue marching on even after normalcy returns.

Listen to the episode on Canadian Interiors’ website here: https://www.canadianinteriors.com/podcast/episode-10-why-designers-must-pivot-w-johanna-hoffmann/

Or, on your favourite streaming service:

• Spotify: https://open.spotify.com/show/66UmyDYHyhXCbjSAezS2Db

• Breaker: https://www.breaker.audio/bevel-canadian-interiors-conversations

• Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xYzg5M2I3NC9wb2RjYXN0L3Jzcw==

• Apple Podcasts: https://podcasts.apple.com/us/podcast/bevel-canadian-interiors-conversations/id1542303870?uo=4

• Anchor: https://anchor.fm/peter-sobchak

• Pocket Casts: https://pca.st/h42zufoz

• RadioPublic: https://radiopublic.com/bevel-canadian-interiors-conversa-Woxryy