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Marketing, public relations and business development for architecture, engineering and construction firms
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2025 Year in Review: Disruption, Adaptation, and the Planning Systems That Will Shape AEC Firms in 2026
Practice Advice, Industry Trends, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-11-10 Practice Advice, Industry Trends, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-11-10

2025 Year in Review: Disruption, Adaptation, and the Planning Systems That Will Shape AEC Firms in 2026

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Planning with Purpose: Inside Kendra de Vries-Mulhern’s Strategic Approach to Marketing
The Oomph Interview, Practice Advice, Strategic Planning, Marketing Strategy Johanna Hoffmann 2025-11-01 The Oomph Interview, Practice Advice, Strategic Planning, Marketing Strategy Johanna Hoffmann 2025-11-01

Planning with Purpose: Inside Kendra de Vries-Mulhern’s Strategic Approach to Marketing

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From Paper to Performance: Building a 2026 Plan That Works
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-10-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-10-20

From Paper to Performance: Building a 2026 Plan That Works

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Budgeting for 2026 — Fund the Work That Matters
Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-10-10 Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-10-10

Budgeting for 2026 — Fund the Work That Matters

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Designing Succession: Culture, Strategy, Growth
The Oomph Interview, Succession Planning, Practice Advice Johanna Hoffmann 2025-10-03 The Oomph Interview, Succession Planning, Practice Advice Johanna Hoffmann 2025-10-03

Designing Succession: Culture, Strategy, Growth

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Getting Practical for 2026: How to Choose Your Marketing & BD Strategy and Tactics 
Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-09-22 Practice Advice, Marketing Strategy, Strategic Planning Johanna Hoffmann 2025-09-22

Getting Practical for 2026: How to Choose Your Marketing & BD Strategy and Tactics 

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What to review before you plan your 2026 marketing & BD strategy
Marketing Strategy, Practice Advice, Strategic Planning Johanna Hoffmann 2025-09-10 Marketing Strategy, Practice Advice, Strategic Planning Johanna Hoffmann 2025-09-10

What to review before you plan your 2026 marketing & BD strategy

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Navigating the Inevitable — Ruth Silver on Leading Through Change 
The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01 The Oomph Interview, Industry Trends, Practice Advice Johanna Hoffmann 2025-09-01

Navigating the Inevitable — Ruth Silver on Leading Through Change 

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Planning Season Is Here: The Framework to Build Your AEC Firm’s 2026 Strategy 
Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20 Marketing Strategy, Strategic Planning, Practice Advice Johanna Hoffmann 2025-08-20

Planning Season Is Here: The Framework to Build Your AEC Firm’s 2026 Strategy 

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A New bluprnt for A&E Firm Success
The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04 The Oomph Interview, Practice Advice, Ideas Johanna Hoffmann 2025-08-04

A New bluprnt for A&E Firm Success

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Six Disruptions Redefining the Business of Design
Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29 Practice Advice, Marketing Strategy, Disruption Johanna Hoffmann 2025-07-29

Six Disruptions Redefining the Business of Design

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Resilient by Design: A Playbook for Thriving Through AEC Disruption and Building a Sustainable Firm
Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08 Marketing Strategy, Practice Advice, Industry Trends Johanna Hoffmann 2025-07-08

Resilient by Design: A Playbook for Thriving Through AEC Disruption and Building a Sustainable Firm

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How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms
Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24 Practice Advice, Marketing Strategy Johanna Hoffmann 2025-06-24

How Laura Sears and Lindsay Cooper are redefining marketing leadership in AEC firms

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From Behind-the-Scenes to the Architecture C-Suite 
The Oomph Interview, Practice Advice Johanna Hoffmann 2025-05-29 The Oomph Interview, Practice Advice Johanna Hoffmann 2025-05-29

From Behind-the-Scenes to the Architecture C-Suite 

From Behind-the-Scenes to the Architecture C-Suite

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Why Marketing in AEC Isn’t Just Proposals Anymore 
Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16 Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16

Why Marketing in AEC Isn’t Just Proposals Anymore 

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Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future
Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25 Practice Advice, Disruption, The Oomph Interview Johanna Hoffmann 2025-02-25

Beyond Blueprints: Zenon Radewych explains how WZMH Architects is redesigning its future

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Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms
Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14 Practice Advice, Strategic Planning, The Oomph Interview Johanna Hoffmann 2025-01-14

Budgeting for Marketing Success: Melissa Van Loon’s guide for design firms

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Disruption is affecting demand for design and construction services
Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14 Disruption, Industry Trends, Practice Advice Johanna Hoffmann 2025-01-14

Disruption is affecting demand for design and construction services

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Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies
Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03 Practice Advice, The Oomph Interview Johanna Hoffmann 2024-12-03

Naama Blonder: The Architect of Smart Density—and Smart Marketing Strategies

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The four phases of strategic planning
Strategic Planning, Strategy, Practice Advice Johanna Hoffmann 2024-11-15 Strategic Planning, Strategy, Practice Advice Johanna Hoffmann 2024-11-15

The four phases of strategic planning

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