What AEC Marketing & Practice Management Leaders Told Us in 2025
Managing and Adapting to Change in Architecture, Engineering, and Construction
As market conditions continue to shift, many architecture, engineering, and construction firms are realizing that adapting to change isn’t about moving faster — it’s about operating more deliberately.
Over the past year, we spoke with leaders who work closely with design practices on the inside of the business — helping firms plan, budget, align marketing and business development, and lead teams through uncertainty.
This carousel brings together insights from:
Lindsay Cooper and Laura Sears on structure, systems, and practice management
Kendra de Vries-Mulhern on aligning marketing and business development with strategy
Melissa Van Loon on planning, budgeting, and making execution realistic
Ruth Silver on leadership, culture, and managing change with people — not just plans
Across architecture, engineering, and construction, the same operational questions keep coming up:
How do we plan when conditions keep changing?
How do we align marketing and business development so effort isn’t wasted?
How do we budget for what we actually want to deliver?
How do we bring teams along when new ways of working are required?
The insights that follow are practical, experience-based, and focused on how firms are actually running their businesses — making decisions, setting priorities, and managing change in real time.
👉 Explore the perspectives below
👉 Read the 2025 Year in Review here and download the 2026 Strategic Planning Framework at oomphgroup.ca
