What AEC Leaders told us in 2025

Over the past year, we sat down with a small group of AEC leaders — clients and friends of Oomph — for candid conversations about how firms are preparing for change that unfolds over years, not quarters. 

These included: 

  • Drew Hauser and Matt Bolen (mcCallumSather) on succession, leadership transition, and designing continuity into a firm long before a handover is imminent 

  • Naama Blonder (Smart Density) on growth, visibility, and building a practice outside traditional pathways 

  • Zenon Radewych (WZMH Architects) on innovation, systems thinking, and competing over the long horizon 

  • Ari Bose (Bluewater Group) on ownership transition, institutional readiness, and building firms designed to last 

Across different roles, firm sizes, and perspectives, the discussions kept circling back to the same realities: 

  • change unfolds over years, not quarters 

  • growth requires structure, not just opportunity 

  • succession and leadership transition need to be designed, not deferred 

  • marketing, BD, finance, and operations can’t operate in isolation 

  • and culture determines whether any plan actually works 

This carousel pulls together the most resonant insights from those interviews — not as predictions, but as practical guidance for leaders thinking seriously about how to run their firms in a more volatile environment. 

👇 Explore the key takeaways below 


👉 Read the 2025 Year in Review here: and download the 2026 Strategic Planning Framework at here.


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How AEC Leaders Can Navigate the Biggest Disruption in a Generation(Thoughts from my recent conversation with Design Tennis)