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Marketing, public relations and business development for architecture, engineering and construction firms
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Services
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About
Contact
Home
Services
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About
Contact
Proposals: the Good, the Bad, and the Ugly
The Oomph Interview, Business Development Johanna Hoffmann 2026-02-02 The Oomph Interview, Business Development Johanna Hoffmann 2026-02-02

Proposals: the Good, the Bad, and the Ugly

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The Cost of Asking Proposals to Carry Growth Alone
Business Development, Marketing Strategy, Practice Advice Johanna Hoffmann 2026-01-25 Business Development, Marketing Strategy, Practice Advice Johanna Hoffmann 2026-01-25

The Cost of Asking Proposals to Carry Growth Alone

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Proposals Are the Engine — Not the Entire System
Business Development, Practice Advice, Marketing Strategy Johanna Hoffmann 2026-01-19 Business Development, Practice Advice, Marketing Strategy Johanna Hoffmann 2026-01-19

Proposals Are the Engine — Not the Entire System

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From Technical to Tactical — What It Really Takes to Build Business in Architecture & Engineering Firms
The Oomph Interview, Practice Advice, Business Development Johanna Hoffmann 2025-12-28 The Oomph Interview, Practice Advice, Business Development Johanna Hoffmann 2025-12-28

From Technical to Tactical — What It Really Takes to Build Business in Architecture & Engineering Firms

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How Professional Value Becomes Work: The Business Development Continuum
Business Development, Practice Advice Johanna Hoffmann 2025-12-26 Business Development, Practice Advice Johanna Hoffmann 2025-12-26

How Professional Value Becomes Work: The Business Development Continuum

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Why Design Excellence Is Not Enough (and Never Really Was)
Business Development, Practice Advice, Ideas Johanna Hoffmann 2025-12-22 Business Development, Practice Advice, Ideas Johanna Hoffmann 2025-12-22

Why Design Excellence Is Not Enough (and Never Really Was)

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Why Marketing in AEC Isn’t Just Proposals Anymore 
Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16 Practice Advice, Marketing Strategy, Business Development Johanna Hoffmann 2025-04-16

Why Marketing in AEC Isn’t Just Proposals Anymore 

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Some things never change...
Business Development Johanna Hoffmann 2022-04-12 Business Development Johanna Hoffmann 2022-04-12

Some things never change...

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