HITTING THE GROUND RUNNING IN MIAMI | WINSTANLEY ARCHITECTS AND PLANNERS
Brand positioning, brand key messages, website copy
Launch marketing plan
PR and social media plans and campaigns
Database development and direct mail campaigns
Development of prospect lists for multiple sectors
Facilitate business development outreach to key targets
With a fantastic award-winning portfolio brimming with projects centered around water, Miami was the logical next location for Washington D.C.’s Winstanley Architects and Planners, and in late 2019 the firm leased office space in Wynwood and retained Oomph to help them make a big splash in their new home.
An in-depth study of the Miami market, with key trends, initiatives, civic and development leaders, competitors, along with a positioning workshop for the studio leadership, lay the foundation for competitive practice positioning, key messages and creative, and for a targeted BD plan that has helped the firm to gain a footing in the competitive Miami market and begin discussing work - even in 2020.
“Oomph’s research on the local market conditions, both on our competition and our potential new clients, saved us an enormous amount of time and allowed us to hit the ground running with our new startup in Miami.”
