LAYING THE FOUNDATION
We help AEC design, construction and product manufacturers set themselves apart with compelling brand positioning statements and copy that showcase strengths, unique attributes, values and personality.
Practice brand strategy and positioning
Brand story and copy
Naming
Brand architecture and identity design
Design of branded materials
Design of icons, diagrams, illustrations and video
Website and microsite design and development
Design of portfolios, sectoral brochures, presentations, slide decks, graphic templates.
Short & long-form video
REMAINING COMPETITIVE
We help firms strengthen their competitive abilities through strategic plans for new offices, markets, and services, and by providing insights at leadership retreats. We offer market intelligence, clarity, and tools needed to respond to change, capitalize on opportunities and set the stage for growth.
Marketing and business development audits
Strategic planning and facilitated retreats
Market, competitive and client research
Multi sector growth and marketing plans, budget development, KPI/ROI targets and measurement.
GROWING YOUR MARKET SHARE
We formulate detailed marketing strategies and budgets for the entire business or for specific sectors or regions.
Audit of existing business development practices, systems and materials
Multisector marketing plans and budgets
Target market prospect identification and database development
Expansion plans, new market entry and new office launches
Liaison with Federal and Provincial trade development and diplomatic offices to enter new markets overseas
CRM selection and deployment
Development of sales brochures and pitch templates
Business development training and coaching for prospecting, presenting and interviews
Proposal plans, go/no-go strategies, win/loss assessments
ENHANCING AWARENESS OF YOUR FIRM
We establish tangible connections, strengthen relationships, build brand awareness and manage business development with communications tools and campaigns that are tailored to AEC firms’ unique needs and drive client engagement and revenue growth.
Public relations, virtual and special events
Social media, direct mail, e-mail marketing
Thought leadership, content marketing
Public speaking campaigns and tours
Award and competition entries
Trade show strategies, promotion, coordination and support
Advertising and media buying
SUPPORT FOR MERGERS & ACQUISITIONS
We support AEC firms with announcement strategies and clear, transparent, communications designed to inform and reassure employees, clients, project partners, and stakeholders, creating to create a positive reception and a successful outcome.
Announcement strategy, internal and external communications materials
Direct mail, public relations and social media campaigns
Naming and identity design
Brand strategy, positioning and brand stories for newly merged practices